Shit was collapsing around me.
A key team member had just resigned, our product was struggling with stability issues and we were running out of cash. Our runway to keep the business alive was shrinking fast.
And we were tired. Really tired of the hustle, not having answers, and not having money to pay the bills.
And yet, when a good friend asked me how things were going, I smiled, and I said things were going really well. I was loving what I was doing, and we were starting to make a real impact.
When a mentor asked me how things were going I smiled, and I said that we were growing. Our product was improving, and that we had an exciting strategy in place for the coming year.
When an investor asked me how things were going I smiled, and I said we were kicking ass. We’d finally built our core product, customer feedback was positive, and we’d just signed a new big customer.
All of this was true, and yet at the same time it wasn’t.
Shit was collapsing around our team.
And because no-one else knew about the challenges I was facing, no-one else could help. I was trying to do it all alone.